Strategy is the act of determining the fundamental long-term goals and objectives of the company, putting in place the actions and allocating the resources necessary to achieve those goals. According to Alfred Chandler 1962. 

 

A strategic project enables the company to position itself well in the ‘battlefields’ it has selected, or even to redefine its battlefields in order to strengthen its competitive position :

o What are the characteristics of my current or future battlefields, what are their key success factors

o Which ones I decide to fight for because they correspond to the meaning and vision of my company, and which ones I prefer not to be present in

o How can I develop a sustainable competitive advantage over existing competitors?