Activité et/ou secteur
Bank
Taille de l'entreprise
Medium
Pays
Belgium
Contexte
  • An international banking and financial crisis
  • Mainly customer-oriented staff (less “product”-oriented)
  • Reticence about selling certain types of more profitable financial product
Objectif(s)
  • To make staff members more assertive and proactive
  • To improve staff members’ self-confidence and ability to discuss new products with customers in-branch
  • To manage objections and concerns arising from difficulties in the banking sector
Population cible

200 staff members

Solution apportée

We used a personality model to identify each trainee’s natural selling style (with strengths and weaknesses)

Résultats obtenus
  • A noticeable increase in sales of campaign products
  • An improved customer loyalty rate