Faced with the challenges of a changing world, developing new skills becomes a competitive advantage. Alongside "hard skills", such as technical or academic skills, which are measurable and necessary in the context of professional activity, "soft skills" are becoming increasingly important. These are human qualities and attitudes in which emotional intelligence plays an important role: communication, creative thinking, leadership, positive attitude, serene and efficient teamwork.

Beyond skills and behaviors, it is also a question of implementing a genuine corporate culture that generates both motivation for employees and value for the organization.